Pure and Elegant Baby Castings website

This project involved designing and building a website to help promote Pure & Elegant's Baby Casting business.
Based in Brighton, East Sussex, UK, Pure & Elegant sell casting kits for babies hands and feet. Their main business involves selling their kits on ebay but they wanted to expand to reach further audiences through internet sales on their own website.
Pure & Elegant asked us to design and build them a website with a shopping basket system to allow visitors to buy direct from the website. We explored a few different options for implementation and in the end adopted the Paypal shopping cart system due to the low costs involved in running such a solution and the development time involved in integrating the solution into the rest of the website infrastructure.

As with most of our designs, we kept this one nice and simple. This involved creating a simple yet interesting header section that incorporated the Pure & Elegant headed paper logo, their main colour scheme of purple and white and a subtle flash animation displaying some products of their baby casting kits. Adding the navigation bar below the header allowed the remainder of the space to be used for page contents.

Some of the main features of this site are as follows:

• Content Management System - Allowing Pure & Elegant to modify the contents of their site including adding to the text on each page, adding new menu items, adding new images, adding new price lists and changing the prices on the price lists.
• Shopping Cart System - Website visitors can purchase a kit directly from the website and make payments securely online.
• Gallery Section - A thumbnail picture list of some of the baby castings made by Pure & Elegant with descriptions.

In addition to building the website, we created a new framework for their ebay listings to give them a consistent identity between the two sales mediums. You can view their ebay sales and the Pure & Elegant website for more details.